We are designers, strategists, researchers, engineers, and, most of all, dreamers who think and perform together and in sync.
We help organisations to thrive in the complex world it has become. Our goal is to give way to a more humane future through creative solutions that make the consumer experience unique.
For us, designing deep systems is a reality. We create products, services and brands on both physical and digital standards under a unique design perspective, connecting with the user on a whole other level: emotionally. This is what we call Systemic Design.
Questtonó, human first.
Innovation requires more than ideas. It has to make it happen. So we are driven by creative challenges. Design with Brazilian soul and New York hustle.
Our design approach combines design, innovation and technology. Cultures and behaviors are what guide our projects from scratch and all throughout its development. This is how we create experiences with true depth and meaning.
When we talk about a team, we talk about people. This is why we believe that creativity flourishes at its best when the collaboration within a transdisciplinary team involves individuals who truly enjoy being together. Yes, it’s personal. We found out that ideas flow better when we ignore silly formalities and involve ice-cold beer (relax, it’s on us).
Every project teaches us something new. When we cross-pollinate these learnings gained from many diverse business segments, we gather insights that enhance our experienced professionals’ expertise. This way, our always-fresh knowledge, stemmed from an ever-growing repertoire, makes all the difference in future challenges.
Common sense says that repairing parts separately solves the whole. Our design methodology is different. After all, the issues we deal with are far more complex than that. They require a panoramic view, know-how integration, and conscious planning in order to achieve the creation of new experiences that are indeed coherent and innovative.
People are the reason for doing what we do. It only makes sense that we understand them better before developing products, services and businesses that they will interact with on a daily basis. To do so, we carry out extensive ethnographic research on a global scale to understand cultural and behavioural shifts, needs and desires, then further translating discoveries into insights that guide brands, businesses and institutions as tangible actions.
The way a value proposition is expressed is decisive for shaping positive experiences. By combining our team’s different skillsets and carrying out extensive user research, we craft meaningful experiences and interactions through physical and digital touch-points. Relevant consumer journey plans and detailed service blueprints are our best friends when it comes to delivering exceptional consumer experiences.
The act of drinking water is more important to us than the glass itself. After all, every product turns out to be a service. This is why our design approach grows surrounding interactions instead of objects – it’s how we can reimagine differentiation and visualise new arrangements for products and services. Our vast knowledge on production processes allows us to even specify technical information, supporting our clients until the very end of implementation.
Evolution is all about mindset. It’s important to challenge existing perceptions and to promote new processes in order to achieve constant innovation. We prepare special lectures, classes, workshops, and organisational design consulting, precisely to enforce this notion most effectively within the organisations we work with.
The world changes every day. This is why it is so imperative to anticipate threats and opportunities that are vital for a striving business. To do so, our design method includes a wide range of specialists in diverse fields, making predictions as specifically as possible for each client’s own context. Through storytelling, we represent future scenarios by creating immersive environments, as well as developing prototypes for each possibility.
There are always fresh opportunities out there waiting for us. So, we go after them. The three dimensions of our research – context, people, and organisation – point us out disruptive yet complementary businesses and products that could benefit our clients. We identify these opportunities to grow through the analysis of organisation capabilities, brand elasticity, cultural trends, and people’s needs and expectations, all together. The result may mean unprecedented product offerings and completely new revenue streams.
We bring it to life. Taking one more step further from prototypes, physical and digital ideas born from our process generate Minimum Viable Products (MVPs), applied in real contexts. We manage pilot programmes, define KPIs, analyse client behaviour, collect feedback and refine design proposals closely with our clients. It’s practically the real thing.
We believe that strong brands are the ones with soul. This is why we help our clients discover their own, and then translate that energy into a solid brand ecosystem with a clear and impactful brand experience strategy. We define crucial issues for the life of a brand like core value proposition, pillars, and territories, in order to evolve brands that truly make a difference.
Since the very first ideas all the way through to launching a new brand to the world, we are ready to think every detail through side by side with the client. The creative factor in this process is our passion, and we know it goes hand in hand with operations, logistics and partnerships – both sides are equally vital for Design. Whether we’re dealing with visual expression or elaborate services and products, we develop comprehensive prototypes in order to evaluate a new business’ future touch-points as accurate as possible. Our design approach combines a diversity of perspectives into means like roadmaps, value propositions, portfolio segmentation, and activation plans, so our clients and us are empowered to cultivate cutting-edge businesses.
Designing an impactful solution means asking the right questions first. The project’s foundation is set, first of all, by a varied range of research techniques, such as ethnographic research, scenario analysis, and peer group investigation, working toward shedding light on what customers need, want, and expect. This stage is also when we study how the market works and the segment’s organisational capabilities.
The more we blend various perspectives and skillsets, the richer a project becomes. So, we connect diverse capabilities as much as we can, and invite specialists to come co-create with us during creative design sprints. This is when heaps of creative solutions are spawn, rooted in insights collected during the previous step.
To us, learning is a hands-on process. This is why we care so much about prototyping ideas. It enables us to dive deeper into consumer experience, and to foresee obstacles and new solutions by adapting concepts to a three-dimensional reality. The techniques are multiple: from cardboard to foam, high-resolution 3D printing from full-scale cars to retail environments – our facilities allow us to assess complex services and trial a faithful experience beforehand.
Start-ups are so characterised by their swiftness thanks to their straight to the point mentality. We think likewise. In unison with our clients, we roll up our sleeves and define KPIs, test out user experience, and run MVP programmes promptly and effectively. Feedback and discoveries absorbed from this procedure motivate more and more Design refinements, until we’re all completely satisfied with the final outcome, regardless of how many validation checks were needed to achieve it.
This is when the magic happens – so to speak. After all, there’s so much planning, evaluating, refining and processing behind the final outcome. This step is when we finally deliver Design for Manufacturing solutions, along with UI and UX coding development besides app and web service blueprints. Challenges that involve rebranding or creating a new business are provided complete brandbooks and guides regarding their proper elements of expression, so that they are fully equipped to thrive through their journey of success.