An investigation of portable speaker culture

Sound For All


An investigation of multiple cultures to understand behaviour and to define a strategy for the global market of speakers

Our team helped LG to understand unique culture behaviors to define a new product strategy and design

The LG PK7 Portable Bluetooth Speaker is the result of an investigation in to portable speaker culture across two different continents. Looking beyond new and innovative technologies, we investigated how people interact with music, unique touchpoints throughout various user journeys and consumer expectations across different use cases. After immersing ourselves in New York and Sao Paulo street culture, we uncovered similarities and differences between these markets that helped us shape the context for the product.

With only a two-month sprint from research to final concept, our team in Sao Paulo and Brooklyn helped the LG Design team understand unique culture behaviors to define a new product strategy and design for the global market. Not only we help companies understand consumer needs but go deeper by defining brand strategies to make concepts real.

This case has won an iF Design Award and a Red Dot in 2018.


Need help on consumer electronics design?


Whether your company needs to create new award-winning products boost sales like LG P7 or solar-powered X-Scroll charger, expand your brand globally without losing its identity or even redesign its whole consuming experience, the good news is: we can help you.

Questtonó is a cross-disciplinary team of designers, engineers, researchers and strategists who identify unique market opportunities based on people’s needs, and cultural trends with the ability to design & develop ready-for-market products, services, and experiences. We do this by developing physical and digital products, brands and services in a systemic and integrated manner. 

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Questtonó is a design and innovation consultancy that has a successful track record of 25 years + 140 design awards, deeply understanding US & Brazil Market to deliver insight-driven + human-centered results. 

Your organization will be in good company with Samsung, Budweiser, Ford, among other clients we have the pleasure to work with. 

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