Samsung TV: a never ending experience

TV's For an Emerging Market

A deep investigation of Brazilian pyramid base to create new watching TV experiences in consumer electronics design

We mapped opportunities in Brazilian houses to create a relevant TV design & experience

What is the purpose of television in contemporary Brazilian life? What are the attributes and high-value experiences in terms of consumer electronics design for the entry-level market? Those were the main questions that led us to design the Samsung TV.

We have conducted a thorough investigation on the subject, in which we talked to specialists, performed usability tests and experienced the real life of families in different regions of Brazil mapping the tensions and opportunities within the space.

We explored different experience scenarios and developed a set of concepts for the Samsung TV, a device that comes with an internal battery and surge protector to allow users to continue to watch programming even when there is a brief power surge or outage.

Samsung’s on the TV design project

On the experience of working with Questtonó, Danilo Weiner, from Samsung’s Product Innovation Team, says that the enthusiasm from the creative team made brilliant ideas become possible.

“In tough times, where we work solely looking at the expense sheets, adding every time spent to the final budget, it’s so nice to work with a flexible consultancy that is generous to its own human capital”.

And that makes a consumer electronic design case study we’ve had the honor to deliver successfully to Samsung.

Need a hand with consumer electronics design in your business?

If you are looking for consumer electronics design services for your business, you can count on us as a strategic partner. Whether you need device design to increase market share, to develop a speaker design to expand globally and boost sales or to create a award-winning solar battery charger, the good news is: we can help you.

Questtonó is a cross-disciplinary team of designers, engineers, researchers and strategists who identify unique market opportunities based on people needs, and cultural trends with  the ability to design & develop ready-for-market products, services, and experiences. Our design approach & services include developing physical and digital products, brands and services in a systemic and integrated manner. 


→ Get in touch ←  


We are a design and innovation consultancy that has a successful track record of 25 years + 140 design awards, deeply understanding US & Brazil Market to deliver insight driven + human centered results. 


Your organization will be in good company with Budweiser, Ford, Samsung among other clients we have the pleasure to work with. 


→ Let’s talk! ←