The new Budweiser




visual identity

Redesigning one of America’s greatest icons through an immersive and integrated process that added even more value to the brand

A complex creative challenge, reinforcing traditional values through a revitalized look

We received the tempting mission to adequate Budweiser’s global brand to its new business moment, translating its values on their main point of contact – the bottle. A great challenge when it comes to a shift from such a relevant brand. We are used to saying that projects like this are far more complex than creating a package for a new brand.

Any new symbol must be cautiously elaborated by an experienced specialists team. With that in mind, we applied 3 of our greatest skills to it: Research, Product and Visual design. Through an immersive, integrated and concise process, we were able to create a solution that suited the challenge. Without a doubt, redesigning one of America’s greatest icons that is recognized all across the world is of great pride for an innovation and design consultancy with Brazilian soul.

After a broad case research, we understood that we would need to explore graphic resources that highlighted Budweiser’s essential characteristics, authenticity and quality. The improvements on the bottle were the introduction of a new label, with a bolder and more modern approach and the traditional Anheuser Busch stamp embossed in the back and in the bottle cap.

When integrated, these elements result in a more potent visual that adds even more value to the product and the brand.