We went far beyond the visual identity to conceive strategy and the pillars of experience
Nossa de Pernambuco is an example of how we accelerate new businesses inside big corporations, through a mix of diverse skills, guided by a systemic process that focuses on people. A transdisciplinary force that goes far beyond visual identity and includes the strategy and the experiences that consolidate a brand, giving birth to a new business.
We started with our Research & Strategy team visiting local bars in Recife, Caruaru and also the São João Party, one of the biggest traditional celebrations in Brazil, to create a study with deep knowledge on local culture. We cracked relevant visual codes and behavioral patterns of the region and mapped the functional and emotional needs that became the pillars of the brand’s strategy.
We went beyond and helped the Ambev team also on the activation plan, establishing concepts, language, local ambassadors, amongst others.
As a result we have an authentic, democratic brand. A product which is fair and competitive for the client and accessible for consumers.