An all-time sweetheart, with more Brazilian spirit

Packaging Design To Refresh A Classic

visual identity

The reinterpretation of a classic – Unilever Fruttare ice pop – evokes the origin, freshness, and juiciness of fruit picked off the tree.

Besides revamping the packaging of current flavours, we also created a new concept for the new product line "Muita Fruta"

It’s a fact: at first sight, the packaging design is responsible for catching the consumer or not. But Fruttare’s new “Muita Fruta” (So much fruit in English) line of ice pops had a new story to tell. And to do so, we had to go beyond Design and create a new conceptual language to deliver this successful packaging design case study for Unilever.

The new flavors – made of only four and far more natural ingredients – called for an updated and transparent style. After all, modern customers are increasingly connected with and demanding about the origins of the products they consume.