An all-time sweetheart, with more Brazilian spirit

Packaging Design To Refresh A Classic

visual identity

The reinterpretation of a classic – Unilever Fruttare ice pop – evokes the origin, freshness, and juiciness of fruit picked off the tree.

Besides revamping the packaging of current flavours, we also created a new concept for the new product line "Muita Fruta"

It’s a fact: at first sight, the packaging design is responsible for catching the consumer or not. But Fruttare’s new “Muita Fruta” (So much fruit in English) line of ice pops had a new story to tell. And to do so, we had to go beyond Design and create a new conceptual language to deliver this successful packaging design case study for Unilever.

The new flavors – made of only four and far more natural ingredients – called for an updated and transparent style. After all, modern customers are increasingly connected with and demanding about the origins of the products they consume.

Delivering the design packaging project

With the productive chain insight since its early stages, including where the fruits are produced and who actually produces them, we have created, in partnership with LiveAD, a clear and genuine language, getting rid of excessive graphic resources and highlighting what really matters for this packaging design: fresh fruit.

The handmade typography, combined with messages like “Strawberries from the Southeast” and “Coconuts from the Northeast”, reflects an even more rustic and handcrafted feel to the packaging design.

Once the creative thread for the consumer product was defined, we also followed and directed the photographic production, composed in partnership with Ultima Filmes, in order to make sure that the whole packaging design concept was applied correctly.

Besides new packagings designed with transparency – resource adopted by Fruttare for the first time ever –, we also redesigned packagings for the classic flavors, already popular in the industry. And those were the main deliveries of this packaging design case study we have had the honor to take part in.

How about your being the next packaging design case study?

Whether your brand needs to increase its local market share like Anheuser-Busch local brands, create a new positioning, expand globally to boost sales without losing its identity, or even to redesign its whole consuming experience, the good news is: we can help you.

We are a cross-disciplinary team of designers, engineers, researchers and strategists who identify unique market opportunities based on people needs, and cultural trends with  the ability to design & develop ready-for-market products, services, and experiences. We do this by developing  physical and digital products, brands and services in a systemic and integrated manner. 

→  Get in touch!  ←   

Questtonó is a design and innovation consultancy that has a successful track record of 25 years + 140 design awards, deeply  understanding US & Brazil Market to deliver insight driven + human centered results. 

Your organization will be in good company with Budweiser, Ford, Samsung among other clients we have the pleasure to work with. 

Let’s talk!