CASES

Agrale trucks


Agrale

A Product Design challenge that transformed Agrale’s trucks

The process altered not just the design of the fleet, but also industrial processes and materials used

On this challenge, we transformed and created a whole new line of trucks for Agrale, an action that was born to attend to a new norm regulating pollutants’ emissions (EURO5).

 

Product Design

Questtonó worked alongside Agrale during 30 months to alter not just the design of the fleet, but also to change the industrial processes and materials used and to present a new cabin model for these vehicles.

The changes to the design significantly reduced the plant’s size whilst improving the production capacity.

 

Brand awareness

The launch of this new line led the brand to conquer a relevant space on the Brazilian market for small and mid-size trucks. The recognition also came in the form of prizes, such as the iF Design Award (Germany) and IDEA Award (USA).