Shaking up the relationship

Coexisting in Harmony
consumer goods

The new identity of Amó line suggests a relationship in which two bodies coexist in harmony, but each one has a unique volume and expression.

Although Amó already had an iconic look, it gained more energy after the right tweaks.

The adaptation of brands to the ever faster contemporary transformations is always complex, and such was the case with Amó, from Natura. Our challenge was to represent an intense and at the same time harmonious relationship between two people, in which their individualities would not be lost. Amó needed to balance two unique and complementary universes through a new visual identity.