We are

We are an innovation and design consultancy that turns culture and user behavior into business opportunities









Face it: we live in a grab or go era. The truth is that the world today handles a complex, effervescent industry that grows in size, challenges, and connections by the minute. This means that the market we all witness is always sizzling with possibilities, blazing imminent opportunities and blistering fast-track relationships, communications, schedules, and experiences.

Although this is all very exciting, people often forget that the world is made up of something far more important than fulfilling agendas and hacking fresh solutions. In fact, we’re talking about the very pivot that orchestrates the whole evolution. We’re talking about people.

This perspective motivates our approach to Design, everyday. People are lives, stories, feelings and memories. And because today time is shorter than ever, making the most of it is a must. And we do so by crafting meaningful experiences.

As human beings, we experience life as a whole. We perceive value as a sum of diverse factors put together. The way we see Design is no different: through Systemic Design methodology, we craft the relationship every touch-point cultivates with the consumer, in order to create truly memorable experiences.

We believe in Humane Futures: to produce more and consume less, to be more transparent and open-minded, to make products endure and services thrive. Humane Futures means to create real value for real people.

Questtonó, human first.

After all, everything starts with people

Our space connects businesses and creatives

Ground floor

A double-height, open wide space, with a wooden deck and an internal garden, where we host a variety of events.

Ground floor

The grandstand is where we accommodate people for events and presentations. In the back, we have a maker space where we materialize our ideas.


Upstairs we have a mezzanine with some work stations and three war rooms, where we work on confidential projects.


In the back, we have a conference room and a kitchen, with access to our community garden.

First floor

This is our workplace, where all of our areas are integrated.

First floor

Our conference rooms and other informal living spaces allow more casual work dynamics.

First floor

The stairs brake the vertical circulation flow and give access to our rooftop.

QN Lab

The QN Lab is equipped to host meetings, workshops and client presentations, and other creative dynamics.


The rooftop is where we go to hang out. Here we have lunch, happy hours and enjoy one of the best views of São Paulo.


This space eventually hosts events for our clients and partners.

Our team